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Make Your Brand Work for You With Retargeting
Logically, the best way to use your marketing dollars is to reach out only to those who will be interested in your products. By targeting consumers who are likely to buy, you increase return on...
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4 Tips for Working With a Design Agency
An integral part of working in digital marketing is presenting your brand in the best way possible, meaning getting the visual messaging right can be essential. One of the key aspects of this is your...
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Turning In-Store Customers into Online Customers (and Vice Versa)
It has long-since become law of the marketing jungle that if you don’t have a website, you can kiss a huge chunk of your customer-base goodbye. If your website is appealing and useful, you can convince...
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6 Top Tips to Help You Brand Your New Website
Branding your newly-established website requires extensive effort and time to initiate activities that will help build the solid foundation of your site. With so many tasks needed to complete the...
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How Product Badging Helps Increase Conversions and Branding
Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product. When used on e-commerce websites, product...
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Marketing: The Importance of Brand Perception
The ability to share information instantly has democratized perception of brands. Customer opinion is more influential than ever in determining brand perception.If we want to know how to increase brand...
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Ask an Influencer: 5 Creative Ways to Amplify your Expertise on Social
With LinkedIn now becoming a publishing powerhouse for professionals to share their wisdom and expertise, we’re seeing a growing trend of people taking their personal brand more seriously and trying to...
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Industry Opinion: If You’re Going to Build an Ecosystem, See it Through
I like coffee. I drink it a lot – having spent my twenties trying to drink the world’s supply of rubbish lager and red wine, coffee has proven a far safer alternative for the last six-plus years of...
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Interview: Discussing the Importance of Brand Voice with Dollar Shave Club
Dollar Shave Club exploded onto the digital scene with a 90 second YouTube spot back in March 2012. The video was watched more than 1 million times in just four days, and made Dollar Shave Club an...
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